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WhatsApp messaging policy

Responsible messaging on SandeshWA.

SandeshWA is for business messaging that customers expect and want. This is a summary to help you stay within WhatsApp's rules; it is guidance, not legal advice, and the WhatsApp Business Messaging Policy always governs.

Consent (opt-in)

  • Only message people who have agreed to hear from you, and keep a record of how and when.
  • Marketing messages need clear opt-in for marketing specifically.

Templates

  • Business-initiated messages use templates approved by WhatsApp, in the right category.
  • SandeshWA only lets you send templates that WhatsApp reports as approved.

Opt-out

  • Honour every request to stop. When a customer replies STOP or UNSUBSCRIBE, SandeshWA marks them opted out and blocks further messages to them.
  • Make it easy to opt out, and never re-add someone who has.

What is not allowed

  • Unsolicited messages to people who did not opt in
  • Buying or scraping phone number lists
  • Misleading or prohibited content